Citrus College Fighting Owls unveils new branding, logo

Citrus College Athletics, in collaboration with the college's office of strategic communications, marketing and public affairs, has announced the completion of a comprehensive rebranding project that introduces a fresh and modern look for the Fighting Owls.

The athletics rebrand builds on the college's year-long institutional branding initiative, implemented in fall 2025, which debuted a new college logo, seal, wordmarks, color palette, typography and other visual elements.

The updated Citrus College Athletics identity features three primary components: A new Fighting Owls logo, new wordmark variations and a reimagined "C" mark that will appear on athletic apparel and gear.

"I want to thank our campus community for helping shape a bold, vibrant and timeless athletics brand," said Junior Domingo, dean of kinesiology, health and athletics. "We're excited to feature the new logo on our uniforms, facilities and marketing materials, and we believe it will play a key role in raising the visibility of our programs throughout the San Gabriel Valley and the state."

The rebranding process began in summer 2025 with the goal of revitalizing the iconic flying Fighting Owl logo, which has represented Citrus College Athletics for more than four decades. The project was led by an internal committee within the athletics program, with creative support from strategic communications, marketing and public affairs. A panel of student-athletes also participated, offering valuable feedback to help shape the final design direction.

In addition to the new logos, Citrus College Athletics will adopt the college's official blue and orange colors along with updated fonts for use across all athletic platforms.

From a design perspective, it was important that tradition inform the branding, and that the new Fighting Owl logo stand out from owl graphics that are used by other colleges and universities, according to Lisa McPheron, executive director of strategic communications, marketing and public affairs.

"Even the smallest details are intentional," she added. "Our new Fighting Owl is ever so slightly looking to the left. This subtle glance denotes movement. It is homage to the elegant and predatory great horned owls that live in our natural spaces. They swoop and dive quietly in the night. They are strong and dominate gracefully with focus and strength. Much like our student-athletes in competition. We think the new owl speaks to the impressive abilities of our student-athletes."

The college is currently developing an athletics style guide that will soon be made publicly available. The citrusowls.com website will also undergo a redesign in the coming months to align with the college's updated branding standards. More information will be shared soon.