Play It Again Sports Opens In Murrieta With Grand Opening Giveaways

MURRIETA, CA — Play It Again Sports, a sporting goods resale franchise specializing in new and gently used athletic equipment, will open Thursday, Nov. 12, in Murrieta, with a ribbon-cutting ceremony and four days of grand-opening festivities.

The independently owned store, located at 41020 California Oaks Road, is operated by Christian and Lorena Esparza, longtime Murrieta residents and members of a military family who hope to make quality sporting goods more affordable for local athletes and families.

Play It Again Sports buys, sells and trades new and gently used sporting goods, offering shoppers an alternative to purchasing equipment at full retail prices. The franchise also promotes equipment reuse and opportunities for local coaches, teams and youth sports leagues.

The grand-opening celebration begins Thursday with a ribbon-cutting ceremony at 9:30 a.m. The first 25 customers in line will receive a $25 store gift card.

Customers can also register Thursday for drawings featuring a Cleveland putter valued at $160 and Savannah Bananas tickets valued at $450. Winners will be drawn at 4 p.m. and 7 p.m., respectively, and announced on the store's Facebook page.

Additional promotions and giveaways are scheduled throughout the weekend:

• Friday, Nov. 13: Drawings for pickleball paddles from Precise and JOOLA.
• Saturday, Nov. 14: A putting challenge with prizes, a $10 coupon toward a future purchase with a $75 purchase, and drawings for a Wilson Super Snake glove and an Easton Ghost Wild Era softball bat.
• Sunday, Nov. 15: Double loyalty points for customers buying or selling sporting goods throughout the day.

"Don't miss your first opportunity to shop our incredible selection of new and quality used sporting gear and equipment from top brands — all for less than their retail value!" the Esparza family said.

The Murrieta location is part of the national Play It Again Sports franchise network, whose independently operated stores specialize in buying, selling and trading sports and fitness equipment.

For more information, contact Play It Again Sports Murrieta at 951-461-7289 or visit the store at 41020 California Oaks Road.