Business & Tech
Pacifica Rated As The Worst Small City To Start A Business; Coastal Residents Shrug It Off
Officials had come to this conclusion based on the business environment, access to resources, and business costs.
May 1, 2026
WalletHub published a new ranking that said Pacifica is the worst small city to start a business, but residents of the coastal community are unsurprisingly pretty laid-back about it.
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The study compared 1,334 cities nationwide, with a population between 25,000 and 100,000 residents. Officials said the best small city to start a business is St. George, Utah, and they had come to this conclusion based on business environment, access to resources and business costs.
"There's some truth to that. Pacifica is cut off, and it's probably the worst place for a startup or tech company or something like that," Robby Bancroft, the owner of The Shore Shack in Pacifica, told CBS News Bay Area. "But a small hometown restaurant, it's almost like the best."
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