This Beloved Fast Food Chain Is Doubling Its Footprint In NorCal

Jollibee plans to roughly double its footprint in Northern California in the coming years, the chain announced recently in a sponsored article on the franchise news website 1851 Franchise.

Veteran franchise operator George Almeida will develop 15 restaurants in the region over the next eight years, the sponsored article said. There are currently 14 locations in Northern California, with a downtown San Francisco restaurant listed on Jollibee’s website as “opening soon.”

In the article, Almeida referred to the Bay Area as “Jollibee heaven,” citing its large Filipino community and noting the Philippines-based chain, known for its signature fried chicken and spaghetti, “is an absolute icon within that community.”

“I was familiar with Jollibee because my operator, who has been with me for close to 20 years, would always bring Jollibee food to our meetings,” Almeida said in the article. “She's Filipino and grew up with it. When I saw they were expanding, I told her about the franchise opportunity and she was so excited and recommended that we look into it.”

Almeida has previously been a franchisee for Fuddruckers and Dave’s Hot Chicken, according to the article.

Jollibee has just over 100 locations in North America, according to its website.