Seasonal & Holidays
Summer Starts Here In The Santa Cruz Area: 6 Things To Do This Season
From a brand partner: Find festivals, family-friendly fun and community events happening throughout the season.
Summer is here, and the Santa Cruz area is packed with ways to enjoy the season. From outdoor gatherings and local markets to community festivals and family-friendly events, there's plenty happening close to home. Below are some events and activities to add to your calendar. Before you head out, it's always a good idea to confirm hours, weather plans and ticket details with event organizers.
1. Hop N’ Barley Beer Festival
When: Saturday, July 11, 2026; 11:30 a.m.–5 p.m.
Where: Skypark | 361 Kings Village Rd, Scotts Valley
Find out what's happening in Santa Cruzfor free with the latest updates from Patch.
The family-friendly, pet-friendly Hop N’ Barley Beer Festival brings over 50 breweries and cideries to Santa Cruz County. In addition to delightful brews, guests can also enjoy live bands, play games or grab a bite from on-site food trucks.
More info: hopnbar.webflow.io
Find out what's happening in Santa Cruzfor free with the latest updates from Patch.
2. Watsonville Strawberry Festival
When: Saturday, August 1, 2026, 11 a.m.–8 p.m. and Sunday, August 2, 2026, 11:00 a.m.–7:00 p.m.
Where: Historic Downtown Watsonville | Main St and E Beach St, Watsonville
The Watsonville Strawberry Festival is a free event filled with family-friendly activities, local vendors and plenty of berry-infused foods to try. Event highlights include the Pie-Eating Contest and the Berry Best Dressed Contest.
More info: santacruz.org/upcoming-event/watsonville-strawberry-festival
3. Evenings On The Colonnade
When: Through Thursday, August 6, 2026, 8:30 p.m.–9:30 p.m.
Where: Santa Cruz Beach Boardwalk | 400 Beach St, Santa Cruz
On summer nights, the boardwalk comes to life during Evenings on the Colonnade, featuring live entertainment, free movies on the beach and DJ dance parties. Performers and activities vary by evening, so be sure to check the website before you go.
More info: beachboardwalk.com/evenings-on-the-colonnade
4. Twilight Concerts
When: Wednesdays through August 19, 2026, 6 p.m.–8 p.m.
Where: Esplanade Bandstand | 120 Monterey Ave, Capitola
The City of Capitola’s Twilight Concert Series returns for a summer of live music, with genres ranging from classic rock to pop and R&B to Latin salsa. Guests are encouraged to bring low-backed chairs or picnic blankets for seating.
More info: cityofcapitola.gov/985/Twilight-Concert-Series-2026
5. The Crow’s Nest Thursday Beach Barbeques
When: Thursdays through September 3, 2026, 5:30 p.m.
Where: The Crow’s Nest | 2218 E Cliff Dr, Santa Cruz
On Thursday evenings through the summer, The Crow’s Nest hosts live music and delicious food along the beach, with different performers each week. Note: Parking availability within the Santa Cruz Harbor is limited, so consider carpooling or using alternative forms of transportation for a smoother trip in.
More info: crowsnest-santacruz.com/santa-cruz-the-crows-nest-events
6. Downtown Santa Cruz Farmers Market
When: Wednesdays year-round, 12:30–5 p.m.
Where: Downtown Santa Cruz | Cedar St and Church St, Santa Cruz
The Downtown Market in Santa Cruz is a year-round mainstay that supports small local farms and businesses. Stop by this summer for seasonal produce, flowers and pastured meats, along with a diverse range of up-and-coming cultural food businesses.
More info: santacruzfarmersmarket.org/markets/downtown-santa-cruz
Looking for more things to do in Santa Cruz this summer? Check out the Patch events calendar for more local events and activities.
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