Profit-Driven Sales & Marketing: Turning Leads Into Loyal Customers

Profit-Driven Sales & Marketing: Turning Leads Into Loyal Customers is
a free workshop for established South Florida business owners who are
past the startup stage, with a team and real revenue. It's led by
Tanner O'Brien, CEO of ActionCOACH Benefic Group, and Doug Barra,
business coach with ActionCOACH South Miami. Attendees will work
through the 5 Ways (leads, conversion, number of transactions, average
sale and margin), what it costs to win a customer versus what that
customer is worth over time, where paid leads leak out of a typical
sales process, the Loyalty Ladder for turning one-time buyers into
repeat and referring customers, and a short weekly scoreboard of the
numbers to review every week. Doors open at 9:30 a.m. with a light
breakfast. The 90-minute working session is followed by Q&A and open
networking, and everything wraps by noon. Free. Register at
www.actioncoachbg.com/miami/workshop.