The Flip Side: Where Chicago Rocked (Hybrid)

Created by Chicago natives Carl and Larry Rosenbaum, The Flip Side grew from an idea into a record store and then into a chain of popular music sources. Somewhere along the way those stores sprouted an entire second identity as Chicago's premier concert promoter in the 70s and 80s. The Flip Side: Where Chicago Rocked is a book that takes you through the lifespans of both the record store chain and their concert business. Larry gives you a look "behind the counter" and shows you how everything was built, how it all lived and breathed, and shares many of the funny and not-so-funny stories that took place. Revisit what was a great time in Chicago and an even better time in rock and roll.  

NSSC Members $15 / Non-Members $20