You may notice the Linn-Mar logos looks a little different these days.
Well there's a reason for that.
This is all part of a concerted effort by the school to unify its branding efforts to clearly identify its schools with the community and the media. Meryn Fluker, education reporter for the Gazette, has a nice article examining the change. Here's an excerpt from that article below:
The school district has already begun using the new lion mascot as well as a new logo, which retains the school system’s red and black colors.
A release from Communications and Media Relations Coordinator Sandie Rohrer said that revamping the district’s look was both “an effort to unify the district’s brand” and a response to “a lack of brand control.”
“As we continue to grow, I think it’s important, given our culture, that we really have a strong voice in representing Linn-Mar in all the various venues,” said Linn-Mar Superintendent Katie Mulholland. “We have a desire in our community to be identified with Linn-Mar. Having that unified representation really means a lot to us now.”
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