Toy Retail Giant Plans 120 New Stores: Will Any Come To MA?

A longtime toy retailer is planning a major expansion this holiday shopping season.

Toys “R” Us plans to open 120 standalone stores across the U.S. this holiday season through a partnership with Go! Retail Group, the company announced on Thursday. It's not yet clear if any new stores will open in the Bay State.

The expansion is expected to increase Toys "R" Us's standalone-store count from 40 to 160 nationwide. The toy retailer also operates departments inside Macy’s stores.

"This is a major moment for Toys"R"Us as we significantly expand our presence across the United States," said Jamie Uitdenhowen, Executive Vice President of Toys"R"Us at WHP Global. "Toys"R"Us has always been a place for discovery, and we're building on that legacy by bringing customers the hottest toys, biggest trends and experiences that make the brand unlike any other."

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The new standalone locations will sell toys, collectibles and gifts from brands including Lego, Barbie, Hot Wheels and Pokémon, the company said.

Some stores will also include spaces called Creator Studios for product launches, toy demonstrations and content creation. Select locations are expected to have candy shops and cafés.

In Massachusetts, Toys “R” Us operates locations in Auburn, Boston, Burlington, Marlborough, Natick, Peabody and Saugus, according to the company's online store directory.

There is also a seasonal Toys “R” Us shop at Holyoke Mall.

The business said shoppers should check its store locator as it announces additional locations.

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