Event Details
CLIF is kicking off its new THE CLIF ENERGY BAR College Tour at Harvard University. THE CLIF ENERGY BAR College Tour features THE CLIF ENERGY BAR, a mobile double-decker bus, which offers a multi-touch experience for students on campus to celebrate athletics.
THE CLIF ENERGY BAR College Tour experience for students includes:
- THE CLIF ENERGY BAR: A mobile double-decker bus, THE CLIF ENERGY BAR, serves as a high-energy hub parked on campus where students can pause, reset, and refuel by sampling CLIF energy bars and refreshments. The top deck will also feature local DJs to help get students energized on their way to class.
- CLIF Merchandise: Exclusive limited-edition pieces of merchandise will be available only at THE CLIF ENERGY BAR. Merch will celebrate running culture and will also serve as incentives for runners completing the Boston Strava Segment Challenge.
- CLIF Bar Samples: Enjoy CLIF energy bar samples in various flavors, including CLIF’s new Energy Bites, which offer bite-sized sustained energy in a convenient format.
- Surprise Athlete Appearances at the Athlete Zone: College students can connect with NIL athletes through surprise guest appearances, including photos and conversations on how these athletes Raise their Bar.
Run Meetups and Strava Challenges: As part of THE CLIF ENERGY BAR College Tour, students can participate in segment challenges and fun runs hosted at Harvard University.
Harvard Athletic Complex (65 N Harvard St, Corner of North Harvard St & Gordon St, Boston, MA 02163)
Wednesday, April 22: 1:00 PM - 5:00 PM
2:00 PM: CLIF FUN Run (CLIF hosted run college students can join with exclusive merch for participants)
Media Contact: Etain O'Longaigh, etain.olongaigh@omc.com