New Jewelry Store Looks To Shine At CambridgeSide

CAMBRIDGE, MA — Lovisa has opened a new store at CambridgeSide, bringing its fashion jewelry and accessories offerings to the Cambridge shopping center.

The retailer's new location features a range of accessories, including statement earrings, layered necklaces, stackable rings and everyday jewelry pieces. Shoppers can also browse Lovisa's men's jewelry collection and its waterproof jewelry line, which includes stainless steel pieces designed to be resistant to sweat, swimming and showering. The store also offers free ear piercing with the purchase of select earrings.

“We are thrilled to open at CambridgeSide and to be part of such an exceptional retail destination,” Lovisa Americas President and CEO Edward Park said. “This opening is a meaningful achievement for our Americas team and a reflection of our continued commitment to bringing Lovisa to the best shopping destinations across the Americas. Cambridge is a great community, and we look forward to being a part of it.”

This location marks Lovisa's 300th store in the Americas. The company operates more than 1,000 stores worldwide and adds approximately 150 new styles to its stores weekly. The brand draws inspiration from runway fashion and street style trends to create its collections.

“CambridgeSide is pleased to welcome Lovisa, an exciting jewelry and accessories concept that will provide our shoppers with a constantly updating selection of today's top accessories trends,” Regional Marketing Director Melissa LaVita said.

Lovisa was founded in Australia in 2010 and has expanded across North America, Europe, Asia, Africa and the Middle East. The retailer specializes in affordable fashion jewelry and accessories and has become one of the fastest-growing jewelry brands globally.

CambridgeSide, located along the Charles River in Cambridge, features a mix of retail stores, restaurants and entertainment offerings. The property is reportedly undergoing a broader redevelopment that includes future office, laboratory, residential and retail space additions.

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