New Fitness And Wellness Studio Arrives In Malden

MALDEN, MA — A fitness and wellness business that has served Greater Boston for nearly a decade recently celebrated the opening of its first brick-and-mortar location in Malden.

PLAYHard Fit Lab officially opened its new studio at 44 Willow St., bringing personal training, small-group fitness programs, and wellness services to a dedicated space in the city. The business was founded in 2017 by Kahlea Brown and has previously operated through in-home training, outdoor classes, virtual programs, corporate wellness initiatives, and residential fitness services throughout the region.

Mayor Gary Christenson joined Brown for a ribbon-cutting ceremony marking the opening of the new facility.

"PLAYHard Fit Lab has spent years serving Greater Boston through in-home training, outdoor classes, corporate wellness, and facility management," Christenson said. "Owner Kahlea Brown brings more than 10 years of experience in fitness, wellness, and facility operations, including managing the Everett Health & Wellness Center. The new studio provides a supportive environment where people can build strength, improve mobility, reduce stress, gain confidence, and connect with others."

Brown launched PLAYHard with a focus on making fitness accessible to people of varying experience levels and backgrounds. According to the business, its mission is centered on helping individuals move with purpose and improve their physical, mental, and emotional well-being through community-focused wellness programs.

The new Malden location offers services such as one-on-one personal training, small-group coaching sessions, group fitness classes, and wellness programming designed for adults of all fitness levels. The company also plans to expand offerings focused on healthy aging, youth wellness, and broader community health initiatives.

In addition to working with individual clients, PLAYHard has developed corporate wellness programs for businesses throughout Greater Boston. Those services include workplace fitness classes, wellness challenges, health education programming, and other employee wellness initiatives.

Brown is joined by a team of trainers and instructors who specialize in strength training, conditioning, mobility, and overall wellness. The company says the new facility will allow it to expand its programming while creating a space where community members can work toward their health goals in a supportive environment.

The studio also includes space for workshops, meetings, wellness events, and other community gatherings.

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