Dayton's Releases A Summer Santa Bear For The Minnesota State Fair

CBS Minnesota

August 19, 2026

For generations of Minnesotans, the Dayton's Santa Bear has been a holiday tradition.

In 2022, 15 years after Macy's had stopped making the bears, Santa Bear came back.

"It was really exciting when 601W, the building ownership out of New York brought me on to curate a holiday market and to bring traffic to the building and awareness. In the opening year, I asked if I could do two additional things. One, sell Dayton's products, with the Dayton's name, and two, bring back Santa Bear," said Mich Berthiaume, the founder and curator of Dayton's Holiday Market.

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