The NH Food Bank Unveils New Brand, Vision To End Hunger Statewide

MANCHESTER, NH — The New Hampshire Food Bank, a program of Catholic Charities New Hampshire based in Manchester, has launched a new brand and strategic vision, including a new logo, mission statement, and vision statement.

The organization said the brand evolution was meant to more clearly communicate its core mission and underscore its commitment to ending hunger statewide while helping food-insecure residents access nutritious food.

The new mission statement reads:

“The mission of the New Hampshire Food Bank is to shepherd a statewide network of partners to alleviate food insecurity, nourish our communities through innovative programming, and boldly advocate to end hunger for all Granite Staters.”

The new vision statement reads:

“The New Hampshire Food Bank envisions a hunger-free NH, where all Granite Staters have access to the foods they need to thrive.”

Elsy Cipriani, the executive director of the org, said the changes reflect the mission that has always been central to its work — while more clearly capturing the complexity of what it takes to eliminate hunger in New Hampshire.

“Our central goal in rebranding was to better emphasize our focus on providing healthy, nutritious food to those in need and making those options easily accessible for all New Hampshire residents,” she said.

The updated logo uses a revamped color scheme and natural elements to reflect the diversity of New Hampshire’s regions, communities, and natural landscapes, according to the announcement. The organization said the new look is intended to give the Food Bank a more modern brand identity.

The change follows a year-long strategic planning process in which the New Hampshire Food Bank reassessed its brand, purpose, and long-term direction. The organization sought input from employees, volunteers, strategic partners, community leaders, donors, and the broader public. The Food Bank said the process strengthened alignment across the organization and positioned it for greater impact in the future.

The organization expects to release a new three-year strategic plan this summer. Residents who want to learn more about the updated mission and vision can visit nhfoodbank.org/get-to-know-us/new-logo/.

The organization provides services including Culinary Job Training, Mobile Food Pantries, NH Feeding NH, the Nutrition Pantry Program, and SNAP Outreach and Application Assistance. In 2025, the New Hampshire Food Bank distributed more than 20 million pounds of food to its more than 400 partner agencies statewide, according to the announcement. Residents looking to support the Food Bank can donate, volunteer, host a food drive, or participate in local events.