Sephora To Reopen At Freehold Raceway Mall: See When

FREEHOLD, NJ — Following the completion of its store remodeling, Sephora is set to reopen at Freehold Raceway Mall on Friday.

From Friday through Saturday, the store will be hosting a three-day grand reopening weekend, featuring 15 new brands coming to the location for the first time (spanning makeup, skincare and haircare).

The celebration will open each morning with a giveaway for early arrivals, officials said.

The first 100 clients each day will receive a scratch card redeemable for either a Sephora Collection product (including masks and lip products) or a Sephora gift card.

Three hundred cards will be distributed across the weekend, with all prizes redeemable the same day they are received. To view the official rules, you can click here.

Throughout the weekend, seven brand partners will host in-store experiences, with representatives from Huda Beauty, Chanel, Summer Fridays, Charlotte Tilbury, Dr. Dennis Gross and Laneige on hand for product discovery, application and personalized recommendations.

The remodel also expands the store's assortment with brands new to the mall, including:

• Makeup: MAC, Natasha Denona, Fara Hamadi and Marc Jacobs
• Haircare: Oribe, Dr. Groot, FROMLABS and Dr. FORHAIR
• Skincare: Clinique, Olive Young, Yepoda, Niod, Dolce Glow, St. Tropez and Clarins

"Beauty has become one of the strongest categories at Freehold Raceway Mall, and this remodel reflects that," said Frank Lucia, General Manager at Freehold Raceway Mall. "Fifteen new brands under one roof means our customers can find something at nearly any price point, in nearly any category, without leaving the property."

In addition to Sephora's remodeling, two other stores are debuting updated spaces at the mall this season:

• American Eagle has completed a renovation of its 9,214-square-foot store, introducing the brand’s newest and most shoppable store concept. As part of the update, the storefront has been redesigned from two entrances to a single entrance. The store is located on Level 2, near the Main Entrance, next to L.L.Bean.
• Pandora has relocated to a larger store diagonally across from its former location, growing from 1,260 to 1,677 square feet. The new space gives guests more room to shop the brand’s collections and offers in-store engraving, including personalized handwritten and custom options. The store is located on Level 1 near Starbucks.

Sephora is located on Level 1 near Zara. The store will open at 10 a.m. Friday and Saturday and 11 a.m. on Sunday of the reopening weekend.

Giveaways are available while supplies last; no purchase is necessary.

Freehold Raceway Mall is located at 3710 U.S. 9, Freehold.