New Hair Salon In East Orange Is An Immigrant Success Story

EAST ORANGE, NJ — One of New Jersey’s “largest African hair braiding salons” will hold a grand opening this weekend.

A grand opening event will take place for Yasmine Beauty Salon at 524 William Street from 10 a.m. to 2 p.m. on Saturday, May 16. The public event will include special deals, salon tours, hair braiding demonstrations, refreshments and music. A ribbon cutting is scheduled for 11 a.m.

The grand opening celebration will mark the latest inspiring chapter for Yasmine Ouedraogo, an immigrant entrepreneur from Burkina Faso.

According to a news release, Ouedraogo arrived in the United States over 20 years ago with only a small carry-on bag, without speaking English, with no financial resources or personal connections. Armed with her talent in African hair braiding – and an unwavering work ethic – she steadily built a reputation for excellence. Today, her business employs dozens of professional stylists from diverse backgrounds and serves clients from New Jersey, New York and neighboring states.

The woman-led, immigrant-founded business is rooted in African beauty, culture and entrepreneurship, which will add to an already diverse business community in East Orange, supporters say.

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