The 2026 FIFA World Cup energy has landed in Riverdale. Let's Kick-It!⚽

The NYC Five Borough Limited Edition Collector's Cups series is back, and The Bronx edition will be here this Sunday, July 5th, only at the Nurture What Matters booth. Courtesy of NYC Tourism + Conventions & the NYC Mayor's Office. Come represent the borough with a piece of official pride.

How to get your piece of NYC history:

• 📍 Where: The Nurture What Matters booth at the Riverdale Y Sunday Market.
• 🏆 The Deal: The Deal: Spend $26+ and get your official, limited-edition, reusable, BPA-free The Bronx Cup completely FREE (while supplies last).

Support your neighborhood, shop small, and celebrate the World Cup. This is Bronx pride you can hold in your hand.

See you Sunday. Come Grab Your Cup!