The Herald Holiday Fair, presented by 34th Street Partnership, returns to Midtown Manhattan on Thursday, November 12, bringing festive attractions and holiday fun to Greeley Square. The pop-up will feature the return of the neighborhood's beloved Double-Decker Christmas Carousel, alongside exciting new attractions, including a thrilling Snow Slide and a virtual reality journey aboard the Magical Sleigh Ride.
The pop-up will expand to include food, drink, holiday shops, and more on December 2 — perfect for visitors looking to recharge after a shopping trip at Macy’s! The attractions will be open daily from 10am - 10pm and the Urbanspace Market will be open from 11am - 9pm through January 3, 2027. All attractions are tap-to-pay and are first-come first-serve.
Visitors can also stop by S'mores N'more for photo-worthy torched marshmallow treats.