Hundreds Of NYC Restaurants Will Offer $26 Dining Special During World Cup

NEW YORK CITY — Hundreds of restaurants in New York City will be offering $26 specials for six-weeks to coincide with the upcoming FIFA World Cup in June.

The new program, "Five Borough Winners Special," will offer $26 drink and meal specials at participating bars, restaurants and food establishments across the city,giving New Yorkers and visitors reliably priced dining options throughout the tournament.

Nearly 600 businesses across all five boroughs have already signed up to participate in the program, and the Mayor's office is encouraging any food establishment interested to enroll.

“In New York City, you do not need an expensive ticket to be part of the World Cup. Our small businesses have some of the best seats in the house,” Mayor Zohran Mamdani said. “The Five Borough Winners Special will help working New Yorkers and visitors find a reliably priced place to eat and drink while driving more business into neighborhoods across our city. Whether you are watching the match from a restaurant in Jackson Heights, a bar in the Bronx or a café in Central Brooklyn, the World Cup should be something every New Yorker can take part in.”

In addition, New Yorkers and visitors will be able to participate in the “Welcome World Rewards” program, which will allow people to check in at participating small businesses, earn points and become eligible for prizes, including exclusive merchandise, fan experiences and the opportunity to attend the World Cup Final on July 19 at MetLife Stadium.

Businesses participating in the Five Borough Winners Special will also be featured on the Welcome World Rewards platform, allowing customers to earn points while supporting participating businesses.

Businesses may participate in the program in three ways:

• $26 Offer: Participating establishments may offer any food or beverage special for $26, including prix-fixe menus, beverage-and-bite pairings, drink specials or other promotions. The deadline to register is July 1 and the program will run throughout the tournament from June 11 through July 19.

• Limited-Edition Cup Giveaway: Participating establishments may offer a limited-edition commemorative cup with the purchase of a food or beverage item. Featuring a different design for each borough, the 24-ounce reusable cups are dishwasher safe and intended for cold beverages only.
• Diners will be encouraged to collect all five cups and share their experiences on social media. Businesses that register before June 11 will receive two free cases of cups — 96 cups total — before July 4 while supplies last.