Popular Cookie Chain Begins To ‘Crumbl’: How PA Stores Are Affected

The fast-growing bakery chain Crumbl Cookies has hit a rough patch that could change the number of places Pennsylvania residents can get the signature oversized cookies with rotating flavors.

The company's fortunes have changed dramatically since it became a social media sensation, drawing millions of followers and customers eager to try its latest limited-time flavors.

Crumbl has closed at least 57 stores in 2026. Customer traffic has fallen sharply and one franchise operator has filed for bankruptcy, according to industry reports. An effort to boost sales by adding dirty sodas, soft drinks mixed with flavored syrups, cream, and other ingredients, has also fallen short of expectations.

The company has not published a complete state-by-state list of closures. However, closures confirmed by Fast Company include locations in 10 states, including California, Connecticut, Florida, Georgia, Illinois, and Pennsylvania. An unofficial tracker also lists stores in Alabama and New Jersey.

In Pennsylvania, only the Newtown Square location has been confirmed as closing.

Pennsylvania has 33 Crumbl stores in the following locations:

• Chambersburg — 520 Gateway Ave, Ste 12, Chambersburg
• Glen Mills — 1751 Wilmington Pike, Ste C2, Glen Mills
• Harrisburg — 4640 High Pointe Blvd, Ste 21D, Harrisburg
• Bensalem — 200 Rockhill Dr, Bensalem
• Monaca — 90 Wagner Rd, Ste B, Monaca
• Monroeville — 4158 William Penn Hwy, Monroeville
• Broomall — 1991 Sproul Rd, Unit 42B, Broomall
• Main Line — 50 E Wynnewood Rd, Unit 20, Wynnewood
• Washington — 94 Trinity Point Dr, Washington
• Warrington — 211 Easton Rd, Warrington
• Northway — 6300 Northway Mall Dr, Pittsburgh
• Oaks — 1570 Egypt Rd, Ste 110, Phoenixville
• North Fayette — 306 McHolme Dr, Pittsburgh
• Blue Bell — 970 Dekalb Pike suite 240, Blue Bell
• Jenkintown — 1595 The Fairway, Jenkintown
• Queensgate — 2073 Springwood Rd, York
• Northampton Crossings — 3712-3 Nazareth Rd, Easton
• Trainer’s Station — 42 N West End Blvd, Quakertown
• Williamsport — 1879 E 3rd St, Williamsport
• Hanover — 141 Wilson Ave suite b, Hanover
• Altoona — 192 Falon Ln, Altoona
• Bethel Park — 2409 South Park Rd, Bethel Park
• Dickson City — 700 Commerce Blvd, Dickson City
• Newtown — 2934 S Eagle Rd, Newtown
• Mechanicsburg — 6416 Carlisle Pike, Ste 1400, Mechanicsburg
• Wayne — 125 E Swedesford Rd, Unit 297, Wayne
• West Manchester — 814 Town Center Dr, York
• Cranberry Township — 1691 Route 228, Ste E, Cranberry Township
• Broadcasting Square — 2779 Paper Mill Rd, Reading
• Exton — 126 Woodcutter St, Ste 100, Exton
• North Huntingdon — 714 Mills Dr, Ste 6, North Huntingdon
• Peach Street — 6839 Peach St, Ste A-5, Erie
• State College — 19 Colonnade Way, State College

None of that means every location is struggling. The chain operates through independently owned franchises, and performance can vary substantially from one market to another.

The experience of a Kentucky couple illustrates how quickly things have changed.

In February 2024, Rick and Emily Diamond were celebrating the opening of their third Crumbl location in the Louisville area.

Their first two stores were thriving, ranking among the top 25 percent and 15 percent of Crumbl locations for sales, according to a Nation's Restaurant News profile published at the time.

Rick Diamond, a former accountant, had wanted to become his own boss after the pandemic. Emily became interested in Crumbl after visiting the company's original Utah store.

The couple liked the cookies, the company's attention to detail and its social media appeal. They were confident enough in the business to open a third store, next to a Kroger grocery store.

But the picture looks much different two years later.

Red Sheep St. Matthews LLC, the company behind their third location, filed for Chapter 7 bankruptcy protection on Oct. 1 in federal court in Kentucky, seeking to liquidate its assets.

The business reported more than $352,000 in liabilities, according to Inc. magazine.

The bankruptcy involves the St. Matthews franchise operation, not Crumbl's parent company. The couple's two other stores were not part of that filing.

Sales And Customer Traffic Plunge

Crumbl's difficulties extend beyond one franchise.

Sales in August 2026 were 70 percent lower than two years earlier, according to an internal company document cited by Restaurant Business.

Customer traffic across the chain's more than 1,000 locations was down 32 percent from a year earlier, according to data from location analytics company Placer.ai cited in an earlier Inc. report.

The downturn follows years of rapid expansion that transformed Crumbl from a single Utah bakery, founded in 2017, into a national franchise.

That growth has brought its own challenges. Restaurant franchise experts say expanding too quickly can leave operators competing for customers in markets that cannot support so many locations.

Dirty Sodas Fail To Deliver

Crumbl's new drink lineup failed to boost sales as expected.

In 2025, CEO Jason McGowan projected that dirty sodas would increase sales by 20 percent and boost average annual store revenue from $1.1 million to $2 million.

The beverages were meant to drive visits outside of weekly cookie releases.

But the initiative failed to produce the anticipated sales increase, according to Inc.

McGowan has acknowledged the company's problems and accepted responsibility for its performance.