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Omni Search Labs Launches in Rhode Island to Help Businesses in the AI Era
An East Providence SEO strategist active since 1997 launches a new firm to help local businesses navigate the rise of AI and voice search.


EAST PROVIDENCE, R.I. — Omni Search Labs, a search visibility and digital discovery firm, has officially launched its operations in East Providence. Founded by Chris Sheehy, a search strategist with nearly 30 years of experience dating back to 1997, the company helps businesses adapt as people increasingly find information through AI platforms, voice assistants, and local mapping systems.
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"Search no longer happens in a single place," said Sheehy, founder of Omni Search Labs. "While people still use traditional search engines, they also rely on AI tools and voice assistants to get answers. Our goal is to do the technical and content work required to ensure local businesses remain visible wherever that discovery happens today."
Preparing for Modern Search Behavior: Many local businesses recognize SEO as a way to improve rankings in search engines. Omni Search Labs builds on that foundation by preparing businesses for newer environments where information is summarized and interpreted by technology rather than just listed as a link.
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In addition to traditional SEO, the firm specializes in AI Optimization, or AIO. This work ensures a business is accurately represented within AI generated responses. By focusing on clear information and authoritative content, the firm helps AI platforms recognize and recommend local businesses to users.
Sheehy describes this comprehensive approach as Search Everywhere Optimization. It treats search as a broad activity that happens across many different platforms, including maps, voice tools, and AI, rather than a task limited to a single search box.
Experience Grounded in the Local Community: Sheehy’s career includes founding Sidewalk Branding Co., an SEO agency acquired in 2022. His long-term commitment to the industry has been recognized with the Rhode Island Tech10 Award for technical leadership.
Beyond his client work, Sheehy has a history of supporting the local business community through volunteer work with SCORE and the Rhode Island Small Business Development Center. These experiences inform the firm's practical, execution driven approach to helping small and medium sized businesses.
Working With Businesses and Partners: Omni Search Labs works directly with local businesses, as well as with website developers, public relations teams, and content agencies that require specialized technical support. Rather than providing only advice, the firm executes the structural and content updates that influence how a business appears in modern search results.
For more information, visit https://omnisearchlabs.com