The Santa Monica Pier celebrates the life and legacy of legendary Mexican singer and actor Pedro Infante during its seventh annual Día de los Muertos Celebration, Saturday, Oct. 31, and Sunday, Nov. 1.
The free, family-friendly celebration honors one of Mexico's most beloved cultural icons with elaborate community ofrendas, traditional Mexican music and dance, a classic car cruise and show, and cultural ceremonies inside and around the historic Merry Go-Round building.
A defining star of the Golden Age of Mexican cinema, Infante appeared in more than 60 films, recorded more than 350 songs and earned a star on the Hollywood Walk of Fame before his death in 1957. His music and films continue to resonate with generations of fans throughout Mexico and Southern California.Sunday, Nov. 1 | Noon–5:30 p.m. 
Full Día de los Muertos celebration featuring the following media and photo opportunities:
·Noon – Classic Car Cruise to the Santa Monica Pier: Classic cars arrive at the Pier, followed by a classic car show continuing until 5:30 p.m.
·Noon – Community Ofrendas and Face Painting: Elaborate altars and the historic carousel decorated with marigolds and papel picado inside the Merry Go-Round building.
·1 p.m. – Traditional Aztec Blessing and Procession: Ceremonial blessing at the west end of the Pier, followed by a procession led by Aztec dancers to the Merry Go-Round building.
·2 p.m. – Santa Monica Ballet Folklórico: Traditional Mexican dance performances inside the Merry Go-Round building.
·3 p.m. – Mariachi and Ballet Folklórico: Live traditional music and dance inside the Merry Go-Round building.
·4 p.m. – Ambassador Carlos González Gutiérrez: Special remarks by the Consul General of Mexico in Los Angeles.
·4:30 p.m. – Live Music by Brotherhood: Outdoor stage performance.Guests are invited to contribute copies of photographs of departed loved ones to the communal ofrenda. Admission is free, and the celebration is open to all ages.

The Santa Monica Pier Día de los Muertos Celebration is supported, in part, by the Los Angeles County Board of Supervisors through the Department of Arts and Culture, with support from community partners including Kaiser Permanente, Northgate Market, Pacific Park on the Santa Monica Pier, Playland Arcade and Woodlawn Cemetery.

Local Event: Santa Monica Pier Honors Mexican Icon Pedro Infante With Aztec Dancers, Mariach & Ballet Folklórico

Los Angeles County

Santa Monica

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Santa Monica Pier Honors Mexican Icon Pedro...

The Santa Monica Pier celebrates the life and legacy of legendary Mexican singer and actor Pedro Infante during its seventh...

Santa Monica Pier Honors Mexican Icon Pedro Infante With Aztec Dancers, Mariach & Ballet Folklórico

C. Lee Cutchen

Scott Snowden

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John Kelly

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TEXTURE the Sweater Store (California Certified Green Business)

FOR IMMEDIATE RELEASE Date: October 28, 2026 Contact: Melora Sundt, Boutique Board Co-Chair, lagrh.events@gmail.com Organization: Los Angeles Guild for Reproductive Health (LAGRH)
SANTA MONICA BOUTIQUE OPENS ITS DOORS FOR LAGRH HOLIDAY SHOPPING EVENT SUPPORTING REPRODUCTIVE HEALTHCARE ACCESS
LOS ANGELES, CA — The Los Angeles Guild for Reproductive Health (LAGRH) will host a special holiday shopping event at Texture, A Sweater Store &amp; More, on Sunday, November 1, 2026, from 11:00 a.m. to 3:00 p.m. at 716 Montana Ave., Santa Monica.
Texture is opening its doors exclusively for LAGRH, inviting the community to shop for a show-stopping outfit to celebrate the holidays or find the perfect gift for the special people in their lives. Twenty percent of all sales during the event will be donated to LAGRH, supporting the organization’s mission to ensure equitable access to reproductive healthcare.
LAGRH encourages the community to stand up for choice by attending and bringing friends.
HOW THE COMMUNITY CAN HELP Community members can support LAGRH by: ● Shopping at Texture, A Sweater Store &amp; More on November 1 ● Making a donation at<a href="https://form-renderer-app.donorperfect.io/give/los-angeles-guild-for-reproductive-health/donate" rel="nofollow noopener" target="_blank"> https://form-renderer-app.donorperfect.io/give/los-angeles-guild-for-reproductive-health/donate </a> ● Sharing the event with friends and family ● Following LAGRH on LinkedIn, Instagram, and Facebook and signing up for their newsletter
ABOUT LAGRH Founded in 2021, The Los Angeles Guild for Reproductive Health is a 100% volunteer-led nonprofit dedicated to raising funds for thoroughly vetted organizations working to ensure equitable access to reproductive healthcare services. Since its founding, the Guild has raised over $1,000,000 to support reproductive healthcare, education, advocacy and practical assistance. To make a donation, visit<a href="https://form-renderer-app.donorperfect.io/give/los-angeles-guild-for-reproductive-health/donate" rel="nofollow noopener" target="_blank"> https://form-renderer-app.donorperfect.io/give/los-angeles-guild-for-reproductive-health/donate</a>

Local Event: LAGRH: Texture, A Sweater Store & More

LAGRH: Texture, A Sweater Store & More

FOR IMMEDIATE RELEASE Date: October 28, 2026  Contact: Melora Sundt, Boutique Board Co-Chair, lagrh.events@gmail.com...

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This event is free, but space is limited. Register today to reserve your spot!

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Santa Monica Pier Honors Mexican Icon Pedro Infante With Aztec Dancers, Mariach & Ballet Folklórico

NOV

1

12:00 PM

Santa Monica, CA

The Sweetest Halloween Costume Contest and Party Ever!

LAGRH: Texture, A Sweater Store & More

Santa Monica Pier Honors Mexican Icon Pedro Infante With Aztec Dancers, Mariach & Ballet Folklórico

Boy Eats Sand · Venice Premiere

Bliss Collective Los Angeles Brunch & Sip