Community Corner

LA County Unveils Concierge Program to Speed Altadena Fire Recovery

The Altadena Commercial Concierge Program will provide expedited permitting, one-on-one technical assistance and connections.

An American flag hangs on the gate of a home destroyed by the Eaton Fire in Altadena, Calif., Jan. 10, 2025.
An American flag hangs on the gate of a home destroyed by the Eaton Fire in Altadena, Calif., Jan. 10, 2025. (AP Photo/Jae C. Hong)

LOS ANGELES, CA — Los Angeles County announced Thursday a new concierge program to help Altadena businesses and commercial property owners rebuild faster after the Eaton Fire.

The Altadena Commercial Concierge Program will provide expedited permitting, one-on-one technical assistance and connections to recovery resources, according to county officials.

Businesses and commercial property owners who enroll will be paired with dedicated representatives to help navigate the county permitting process and coordinate with agencies including Public Works and Regional Planning. Officials said the program aims to reduce permitting approval times by 25%.

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Participants also will be matched with business consultants who will conduct individual assessments, develop customized recovery plans and connect businesses with financing, technical assistance and training through a new Altadena Commercial Recovery Partnership, officials said.

"Altadena's small businesses are anchors in this community, employing neighbors and offering commercial corridors that meet local needs," Los Angeles County Supervisor Kathryn Barger said in a statement. "This program will help ensure business owners do not have to navigate recovery alone. By putting a dedicated team directly in their corner that will stay with them until their rebuilding journey ends, we are giving Altadena businesses the fighting chance they deserve to recover."

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Kelly LoBianco, director of the Department of Economic Opportunity, said the initiative combines expedited permitting with direct access to county and community resources to provide businesses with "a clearer, faster path to recovery."

The program stems from a motion introduced by Barger in December 2025 to accelerate commercial recovery efforts in Altadena following the Eaton Fire.

Businesses and commercial property owners can enroll through the county's Altadena Commercial Recovery webpage, opportunity.lacounty.gov/AltadenaCommercialRecovery. The page also includes information about additional recovery programs and services.

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