Hello Kitty Fans Can Visit Popular Pink Cafe Truck At San Diego Comic-Con

SAN DIEGO, CA — The iconic Hello Kitty Cafe Truck is returning to San Diego Comic-Con this week, bringing exclusive merchandise and sweet treats to fans in the convention's Interactive Zone outside Petco Park.

The all-pink mobile pop-up will be open from 10 a.m. to 5 p.m. Thursday through Saturday and from 10 a.m. to 4 p.m. Sunday at 100 Park Blvd. Admission to the Interactive Zone does not require a Comic-Con badge.

Fans can shop a variety of limited-edition Hello Kitty items, including keychains, thermal bottles and plush toys, along with several new products making their Comic-Con debut. This year's lineup features new tote bags, blankets, sweatshirts, hats, mugs and T-shirts.

Fans can also purchase Hello Kitty-themed treats, including giant cookies, cookie sets, five-piece macaron sets and madeleines.

The Hello Kitty Cafe Truck debuted in 2014 as Sanrio's traveling pop-up experience. Since then, three Hello Kitty Cafe Trucks have toured the country, visiting more than 100 cities and offering exclusive merchandise that is also available at the brand's permanent Hello Kitty Cafe locations in California.

The truck will be located in the Comic-Con Interactive Zone outside Petco Park throughout the four-day convention.