EPOCH Senior Living Welcomes Alexandra Newcomb as Executive Director of Bridges® by EPOCH at Pembroke

PEMBROKE, MA — EPOCH Senior Living is pleased to announce the appointment of Alexandra Newcomb as the new Executive Director of Bridges® by EPOCH at Pembroke.

Newcomb succeeds Lori Luzzo, who served as the community’s Executive Director since 2021 and was recently promoted to a regional corporate leadership role within the organization.

Newcomb brings deep expertise and a unique perspective to Bridges® by EPOCH. Prior to joining the team, she spent more than six years as an Assisted Living Certification Specialist for the Massachusetts Executive Office of Elder Affairs. In this capacity, she was tasked with ensuring the safety of residents and compliance across the Commonwealth. She frequently represented the Commonwealth in civil proceedings, providing expert testimony on investigative outcomes.

Beyond her regulatory background, Newcomb is dedicated to enrichment for residents and their families. She helped implement special programs for the "Live Now, Live Engaged" program, a specialized initiative designed to enhance the quality of life for those living with cognitive impairments.

"Alexandra’s arrival marks a significant win for our residents and their families," said Joanna Cormac-Burt, COO of EPOCH Senior Living. "By recruiting high-caliber experts like Alexandra, who brings invaluable state-level insight and expertise in gerontology, we continue to elevate the standard of memory care excellence that defines the Bridges® brand."

Newcomb holds a Master of Science in Gerontology & Management of Aging Services and is a National Council Certified Dementia Practitioner. She joined Bridges® by EPOCH at Pembroke in January.

Newcomb succeeds Luzzo, who was promoted to Area Director of Operations for Bridges® by EPOCH communities. Since joining the Pembroke team in 2021, Luzzo has had a remarkable trajectory, rising from Executive Director to Senior Executive Director, and finally to her new regional role in June 2025.

Luzzo remained at the helm of the Pembroke community throughout the search for her successor to ensure a seamless transition. In her new capacity, she provides advice and operational expertise to the entire Bridges® group. "Lori’s addition to the regional team is designed to maintain the organization’s values and accomplish our long-term goals," added Cormac-Burt.

Bridges® by EPOCH at Pembroke is a memory care assisted living community that provides a highly specialized, wellness-focused lifestyle for individuals with Alzheimer’s disease and other forms of dementia. Through its compassionate care, specialized programming, and dementia-friendly design, Bridges® by EPOCH provides families with much-needed peace of mind.

For more information about Bridges® by EPOCH at Pembroke, please visit www.bridgesbyepoch.com.

About EPOCH Senior Living

Waltham-based EPOCH Senior Living has been a leader in New England senior living since 1997. Known for delivering outstanding experiences and purpose-built properties, the organization currently operates 11 Bridges® by EPOCH communities and five Waterstone Senior Living communities throughout the Northeast. EPOCH is committed to providing premier residences, high-touch services and wellness opportunities that enable seniors to enjoy comfortable, healthy and dignified lifestyles in gracious settings. Bridges® by EPOCH is New England's largest stand-alone memory care assisted living provider.