’47 Takes Over Sarcone's Bakery for Pop Up During All Star Week

’47, an official MLB licensee for premium off-field headwear and apparel, is taking over South Philadelphia’s historic Sarcone’s Bakery for an exclusive, two-day pop-up experience during All-Star Weekend.

Rooted in deep heritage and authenticity, the activation brings together two historic institutions—Sarcone's (est. 1918) and ’47 Brand (est. 1947)—for a hyper-local, "if you know, you know" community moment. Centered around Sarcone's famous tagline, "It’s all about the bread," the pop-up honors the real star of Philly’s food scene with a unique culinary and retail experience.

What can visitors expect?

• The Ultimate South Philly Collab: A complete, immersive visual takeover of the intimate, century-old storefront just steps from the historic Italian Market.
• Exclusive Gift-with-Purchase: Access to this special Sarcone’s menu (featuring their signature tomato pie and world-famous bread) and limited-edition, co-branded Sarcone’s x ’47 hats and t-shirts.
• On-Site Customization Station: Live action shots of a heat-press station where attendees can choose from a curated selection of patches to customize their new gear on the spot.

WHEN:

• Monday, July 13 
• Tuesday, July 14 
• Hours: 11:00 AM – 5:00 PM both days

WHERE:

Sarcone’s Bakery

758 S. 9th Street, Philadelphia, PA 19147