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🌱 How Pharr’s new communications leader plans to better reach residents
What's up Pharr! Let's start this morning right by getting caught up on what's going on around town. Keep reading to stay in the loop. ☕️️
In today's newsletter:
- How Pharr’s new communications leader plans to better reach residents
- Why TxDOT is urgently warning Pharr drivers about work zones now
- How hard is it to launch a new business in Pharr?
Also on today's calendar: Emerson, Lake & Palmer.
Today's riddle: What did the inventor of the knock-knock joke win? 🤔 (Answer below!)
- Friday: Increasingly windy, with a high of 90 and low of 75 degrees. 🌶 Hot!
- Saturday: Breezy in the morning; cloudy, temps: high: 90, low: 66.
- Sunday: Cloudy, a shower and t-storm, with a high of 71 and low of 65 degrees.
📰 News we're reading
• City of Pharr Appoints Lya Yllades as Assistant Director of City Communications (texasborderbusiness.com) — Pharr has named seasoned communicator Lya Yllades as Assistant Director of City Communications, strengthening how City Hall connects with residents. Drawing on award-winning work in Alamo and McAllen, she’ll oversee media relations, digital messaging, branding, and storytelling to better explain city initiatives and highlight Pharr’s growth and community priorities. 
• Give ‘Em a Brake: Drive Smart in Work Zones (texasborderbusiness.com) — Drivers in and around Pharr are being urged to slow down and stay alert in highway work zones, where crashes recently caused deaths and serious injuries in this region. TxDOT is spotlighting Work Zone Awareness Week and reminding motorists that fines can double, the Move Over or Slow Down law applies, and most victims in work zone crashes are actually drivers and passengers.
• Ranking puts South Texas near bottom for new businesses (mysanantonio.com) — Pharr ranks as the best-performing Rio Grande Valley city in a new WalletHub study, but still lands only mid-pack nationally for starting a small business. The ranking highlights challenges local entrepreneurs face with business environment and resources, even as costs remain relatively average. Nearby cities like Mission, Edinburg, Weslaco, Harlingen, and Kingsville fare similarly or worse.
📸 Around Pharr
Show off your photography skills and the sights around town! Click here to submit your Photo of the Day to Patch AM!
🗓
Upcoming Events in
Pharr
Add your event to our calendar and newsletter!
★ Featured events ★
-
Be Like Blippi Tour
McAllen Performing Arts Center, 801 Convention Center Blvd, McAllen
2:00 pm
Saturday April 18
Want to see your event featured? Click here!
Other local events
-
District 5 McAllen Candidate Forum
Cine El Rey , 311 S 17th St , McAllen
4:30 pm -
Emerson, Lake & Palmer
Payne Arena , 2600 N 10th St , Hidalgo
8:00 pm
Sunday April 19
Friday May 1
📣 Pharr Shout Outs!
Want to say something great about someone in town? Click here to submit your Shout Out to Patch AM! It's free!
🗓 Events Nearby
-
Peque-Cuentos
Lark Branch Library , 2601 Lark Ave , McAllen
11:00 am -
Palm City Tattoo Expo
McAllen Performing Arts Center , 801 Convention Center Blvd , McAllen
12:00 pm -
Happy Hour w/The Lady & The Outlaw
Ranchero Village Mobile Home Park , 2100 S Bridge Ave Unit 269 , Weslaco
3:00 pm -
IMAS Gingerbread Challenge
International Museum of Art & Science , 1900 W Nolana Ave , McAllen
3:30 pm -
Friday Fish Fry
Enchanted Valley Ranch Inc , 721l Ford St , Mission
4:00 pm -
Bravo! VSO Gala
McAllen Convention Center , 700 Convention Center Blvd , McAllen
6:00 pm -
Senior Sunset
Juarez-Lincoln H S Sebastian, TX 78574
6:00 pm -
Weslaco East Wildcats vs Simon Rivera Raiders
Weslaco East High School , 810 Pleasantview Dr , Weslaco
6:30 pm -
Varsity Baseball @La Feria Lions
La Feria Early College High School - La Feria I.S.D , 901 N Canal , Hidalgo
7:00 pm
Friday April 17
Have we missed something on our calendar? Add an event yourself! As always, before attending confirm event details to ensure accuracy.
Want to see your business here? Click here to connect with local customers.
💬 Chatter
What your neighbors are talking about on social media
- Please share & repost.
Chips was LOST on April 8, 2026 in Pharr, TX 78577 near S Jackson Rd & W Hyatt Ave For the latest information, view this pet on PawBoost: https:/… (Nextdoor Jackson) - IF YOU NEED ANY ELECTRICAL WORK DONE CALL THIS GUY HE DID AN AMAZING JOB IN MY HOME AND WAS SUPER CHEAP I RECOMMEND HIM!!!!!!
Romeo Badillo (956) 429-7729 He also does Commercial and has his own tools i highly recommended him!!!! (Nextdoor Cherokee Street)
🗞 Nearby News
San Juan
- Leo is a new type of opponent for Trump (postandcourier.com)
- Musical ‘Mexodus' loops in the journey of enslaved freedom seekers below the border (latimes.com)
- Connecticut Catholic Deacon and Former Hartford Police Officer Publishes Conversion Memoir (commercialappeal.com)
McAllen
- McAllen reviews annual crime report (valleycentral.com)
- McAllen Joins Top U.S., Mexican, and Canadian Leaders at Premier North American Forum (texasborderbusiness.com)
- Neighbors Unite to Protect and Beautify McAllen (texasborderbusiness.com)
Ok Pharr! So now you're in the loop about what's happening today. Thanks for reading, and see you in your inbox next time! Oh -- and if you like what you're reading, invite a friend to Patch AM!
-- The Patch AM Team
P.S. The answer to today's riddle: The NO-BELL prize (Thank you Gina M. for sending it in!)
Got a good riddle for PatchAM? Submit it here!
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