Sierra will is hosting a grand opening celebration Saturday, 11/14, featuring a ribbon cutting ceremony, branded giveaways, and more!
Sierra, part of the TJ Maxx Family of Brands, will open a store in Manhattan, KS in the West Loop Shopping Center, offering high-quality active, outdoor, and lifestyle merchandise at great prices. Opening on November 14, the new location introduces a broad assortment of apparel, footwear, and gear designed to support movement in all its forms, from daily athletish activities like walking, running errands, or casual outdoor time to high-energy workouts and adventures.
Sierra helps enable a range of movement through quality brands, lower prices, and an ever-evolving selection of merchandise designed for discovery. Shoppers can start shopping for everyone on their gift list now, with apparel, footwear, and gear at up to 20–60% less* than department and specialty store prices. With value and variety year-round, Sierra is helping make it easier for Manhattan shoppers to try new activities or stay active every day—whether it’s ice skating at Wefald Pavilion or hiking the Anneberg Park Perimeter Trail.
Sierra will open its doors to the Manhattan community with a grand opening celebration on Saturday, November 14 at 8 a.m. Festivities will include a ribbon cutting ceremony, Sierra-branded giveaways, and a hidden hang-tag activity featuring gift cards hidden throughout the store. Just in time for the holiday season, shoppers can explore festive displays and discover high-quality gifts from leading brands that inspire exploration and adventure.
“We are excited to bring Sierra to the amazing Manhattan community,” said Jill Tully, VP of Marketing at Sierra. “We believe being active can look different for everyone. At Sierra, we celebrate the many ways people move in their everyday lives — from outdoor adventures to daily routines. As the only off-price retailer dedicated to active and outdoor, we’re committed to making top brands and quality gear attainable at great value, so shoppers can feel confident and ready, no matter how they choose to move.”
To celebrate its arrival in Manhattan, Sierra will contribute to the community by donating $10,000 to a local charity.
GRAND OPENING INFO & STORE FEATURES
- Grand Opening: November 14, 2026 at 8 a.m.
- Store Location: 1000 Westloop Place, STE. 120, Manhattan, KS, 66502
- Plaza Details: West Loop Shopping Center
- Store Size: 22,00 sq Ft
- Regular hours: Monday – Saturday 9:30 a.m. to 9:30 p.m. and Sunday 10:00 a.m. to 8:00 p.m.
- Employment: Sierra is currently hiring new full- and part-time Store Associates in Manhattan. Visit jobs.tjx.com to learn more.