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Target Brings Free LEGO Star Wars Pop-Up To Jersey City
The only New Jersey stop on the Target LEGO Star Wars tour brought hands-on activities and interactive experiences
JERSEY CITY, NJ — Target hosted a free LEGO Star Wars pop-up event at its Jersey City store on Sunday, April 26.
The event, LEGO Star Wars SMART Play Adventures, ran from 10 a.m. to 5 p.m. at the Target at 100 14th St. It was the only New Jersey stop on the tour.
The pop-up featured an interactive Star Wars-themed mission, where guests could choose between the light or dark side of the Force and complete hands-on activities as part of the experience.
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The event also included LEGO building stations, photo opportunities and giveaways for families.
LEGO’s new SMART Play sets were also featured at the event. The sets use a SMART Brick to add screen-free sounds, lights and interactive effects to LEGO Star Wars builds. Guests could see how the technology works through demonstrations and hands-on activities.
