Business & Tech
Jonas Brother To Set Up Shop In North Jersey Suburb
The New Jerseyan rockstar says the business was inspired by his wife.
MORRIS COUNTY, NJ — A New Jersey native rockstar will be opening a new business in a Morris County suburb, according to zoning documents.
Kevin Jonas, of the acclaimed rock band Jonas Brothers, has been given the green light by the Denville Zoning Board of Adjustment to open a new workout studio.
Djore Studios will serve as a Pilates and wellness studio located at 21-25 Bloomfield Avenue in a storefront that has been vacant for roughly two years.
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Jonas approached the Board himself on Nov. 4, making his case for the studio. While Jonas doesn't intend to make alterations to the exterior of the single-story building, a use variance was needed from the Zoning Board for a Pilates studio to operate there.
Jonas has lived in Denville for years with his two kids and his wife, Danielle, whose love for Pilates inspired this project, he says.
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"We're looking to have fun with the Pilates side of things, and also the wellness side, which is much more about feeling good, and having a great space in the community to build around what's already in downtown Denville, which is so nice, and why we want to stay here," Jonas told the Board.
The space will feature a reformer room with nine reformers, a mat room for eight to nine people, two massage rooms, a sauna, and more. The rooms will also feature dividers to create more or fewer session spaces.
The studio will also offer personal training, including one-on-one or small group Pilates sessions. There will also be a unisex locker room for storage rather than changing (participants are expected to arrive dressed to work out), and small retail space for apparel and similar items.
Jonas added that classes will be staggered, keeping the 13-spot parking lot from getting congested.
The 39-year-old rockstar originally sought an additional variance to establish a coffee cart on the property's patio, though his team pulled that variance application.
Jonas added that the sessions will be by appointment only. It's not clear when the studio plans to open.
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