Major 4-Alarm Fire Breaks Out In West Norriton

WEST NORRITON, PA — A massive four alarm fire was battled at a warehouse in West Norriton Monday morning.

The incident began at around 11:20 a.m. on the 2500 block of Industry Lane, a commercial area with multiple warehouses immediately adjacent to a residential neighborhood. That's the location of Superior Play Systems, a playground equipment supplier.

Huge black plumes of smoke were visible around the area for miles. Photos and videos from the scene show flames boiling out of the roof of the building and the doors, with significant portions of the structure already destroyed or collapsing. Firefighters shot hose lines from the top of ladder engines parked outside of the reach of the flames.

The fire appeared to grow quickly, with second and third alarms rang almost immediately, and a fourth alarm rang before noon, marshaling additional resources. Crews are working hard to prevent the fire from spreading to the nearby area.

The warehouse is about half a mile off Trooper Road, not far from the intersection with Germantown Pike. It's immediately adjacent to Corropolese Bakery's main baking facility, which warned they would have not have bread available tomorrow if the fire spread.

The strength of the size of the blaze sparked in alerts in nearby communities. Across the Schuylkill where the smoke is very visible in Upper Merion Township, officials said "there is no immediate hazard to the Upper Merion community at this time."

The cause of the fire is not yet known, and there are no details yet on any injuries.

Residents and drivers are urged to avoid the area if possible.

"Please use caution if traveling in the area, expect traffic delays, and follow the directions of first responders," West Norriton Township shared. "Residents are encouraged to avoid the area whenever possible to allow emergency personnel to safely perform their duties."

Units from throughout the region are on the scene.

This is a breaking story. More information will be provided as it becomes available.