Pittsburgh-Based Dick's Sporting Goods Partners With Pro Basketball Star

PITTSBURGH, PA — Pittsburgh-based Dick's Sporting Goods has entered into a multi-year partnership with WNBA star Caitlin Clark. The deal includes both Dick's and its Foot Locker subsidiary Foot Locker; it's the first time either company has attracted an athlete as a brand partner.

Clark, 24, is a guard for the WNBA's Indiana Fever. She joined the team in 2024 after playing college basketball at Iowa, where she became the NCAA Division I all-time leading scorer across men's and women's basketball with 3,951 points.

“Dick's Sporting Goods was always a stop before the start of any sports season when I was growing up,” Clark said in a statement.

“Being the first ever brand partner for both them and Foot Locker is a really special full-circle moment. Both brands have deep roots in sport, basketball and sneaker culture, and have strong connections with fans in the U.S. and around the world.”

What does the partnership entail? Dick's and Foot Locker will collaborate with Clark on national and global campaigns, custom promotion supporting her signature footwear, apparel and product lines, retail and digital experiences, fan activations, appearances and community programming .

Said Ed Stack, Dick's executive chairman: E"Caitlin has an incredible ability to inspire, and as an athlete whose love of sports extends beyond basketball to golf, football, soccer, baseball, softball and more, she connects with fans across every part of our business. This partnership offers new ways to come together around a shared passion for sport, and the possibilities it creates.”